Who owns organic brands




















Difficult is right. These are companies that are still independently, family, or employee owned. It was, to say the least, a PR nightmare. Many consumers in recent years have made a distinct choice to purchase products from smaller-scale companies, owner owned businesses, or family farms, instead of from multinational food companies. When smaller organic companies are bought by big players in the food industry, it mutes the voice of many, leaving major choices up to fewer individuals.

If you want to have a voice in these decisions you should care whether the people involved are likely to be receptive to your concerns, or if they are only accountable to Wall Street. Or in the case of Odwalla after its acquisition by Coca-Cola, it could mean dramatically reducing the percentage of organic ingredients.

The payoff came through several years of sustained growth as Kashi rode the wave of demand for natural and organic products. Founded in , the plainly named snack company hit a sweet spot with uniquely flavored chips like olive, sweet potato and chocolate. Since then, General Mills has increased its distribution to major supermarkets, club and convenience stores.

Two high school friends from Connecticut built up this granola company the old-fashioned way : through local sales and word-of-mouth. In the ensuing years, the brand has expanded to include energy bars, snack bars and trail mixes.

Stonyfield founder and CEO Gary Hirshberg had actively sought an investor , and the buyout came with demands that his company stay independent. Over the past few years, Bolthouse has expanded its lineup of fruit beverages and moved into categories like salad dressing. Agriculture business researcher Dr. Philip Howard , an associate professor in the Department of Community Sustainability at Michigan State, has been tracking the corporate takeover of mid-size organic food processing companies for years.

In this stunning graphic, updated in February , Howard shows just how concentrated organic food business has become. Image Credit: Dr.

The other General Mills company on the organic food radar is Muir Glen, maker of organic, artisan tomatoes. This Denver-based food producer offers tomatoes in a variety of different forms: diced, fire-roasted, crushed and whole. Tomato-based products like ketchup, salsa and pasta sauce are also available.

Muir Glen holds 0. There is also a myriad of small, privately-owned organic food producers who own a good amount of the market share. Nature's Path Foods 3 percent , Amy's Kitchen 2. Buffett is betting big on his favorite company.

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