Craveable Brands owns Red Rooster, Oporto and Chicken Treat, so the company knows a thing or two about fast food franchise opportunities. That means you get support for everything from your online ordering platform to your payroll. And you get the expert-developed and regularly updated store design, marketing, food innovation and staffing processes.
Dreaming of owning a franchise, but lacking any previous experience? All you have to do is turn the key, and BAM! Just imagine never again having to research a new piece of business software, troubleshoot a new system or settle for a sub-par piece of digital infrastructure.
Because when you buy a Red Rooster franchise, you also get access to the tech team and huge developmental power of Craveable Brands. From customer loyalty programs to online ordering, Red Rooster is evolving.
Look forward to increased home delivery options, multi-platform apps, contactless click-and-collect options and much, much more. We negotiate the deals and tenders, working with suppliers to make sure you always have a smooth product supply. So, come flood, fire or blizzard, we will work with our suppliers to get product to you. The Aussie-owned fast-food chain began in Western Australia. Originally a family business, Red Rooster was acquired, and the chain expanded, by Coles Myer.
With nine partners, he invested in an existing chicken shop in the Perth suburb of Kelmscott to open the first Red Rooster store. In the early years, the business struggled financially, but Kailis eventually bought out the other partners to become sole proprietor.
Red Rooster soon expanded to four stores on the strength of word-of-mouth recommendations. Peter Kailis then developed the Hawaiian Pack: a quarter roast chicken, chips and a pineapple and banana fritter. Some franchisees complain home delivery has further increased their costs with little benefit. Again, Craveable denies this. The loyalty program allowed rewards earnt at one restaurant to be redeemed at any other of the same brand.
Red Rooster also provides a delivery service, launched three years ago, as well as having arrangements with Uber Eats and Menulog. Last year Red Rooster's then chief executive Chris Green said home delivery would be the 'silver bullet' for the company. However, the disgruntled franchisees see delivery as a further cost, particularly if customers are using the rewards program.
The classic Rippa Roll pictured with two original crispy strips, lettuce and herb mayonaise. The disgruntled franchisees also claim there is a conflict of interest between Red Rooster and Oporto which operate 'very similar businesses' - selling cooked chicken.
All stores we visited were clean - except for one filthy men's toilet - and operated by a small staff. Red Rooster has moved from its traditional chicken fare into lamb offerings such as a wrap. Two of the stools at Red Rooster's Summer Hill outlet have had a good workout over the years. This ibis at Red Rooster's Summer Hill restaurant was grateful for the scraps customers left. One passing flight attendant convinced two colleagues to choose the chicken shop for an 11am snack. A couple of hours later at Summer Hill, on busy Liverpool Road in Sydney's inner-west, the young woman behind Red Rooster's counter was not run off her feet.
Between 1pm and 2pm about 10 customers passed through the doors but the drive-though was doing steady business and the store also offers in-house deliveries as well as Menulog and Uber Eats. Half a dozen customers took up some of the 10 chairs, two long tables and two booths. He works in the Coles supermarket at Maroubra, where the local Red Rooster has closed. Red Rooster roasts its chickens for 55 minutes; pictured is the Lakemba outlet in Sydney.
Red Rooster at Summer Hill had 10 walk-in customers - and one ibis - between 1pm and 2pm. Mr Dimech said he ordered a variety of meals. The store's shift supervisor, Muharram Hussan, gently disagreed.
He'll come in the night time and buy the same thing. Mr Hussan, who described Mr Dimech as his best customer, said he had seen an article about Red Rooster's supposed woes on Facebook but seemed unconcerned. Craveable hit back at the anonymous franchisees on May 4 with a press release which has not had as much publicity as the franchisees' claims. Craveable Brands, which in turn is backed by Australian private equity firm Archer Capital, employs 11, people in metropolitan and regional Australia.
Red Rooster has specialised in roast chicken since it opened in Western Australia in The company's CEO Brett Houldin said the 'overwhelming majority' of Craveable's franchisees were happy with the support they received in areas such as financial assistance, training, marketing, IT, store design and market access. Daily Mail Australia spoke to one Red Rooster operator who said his restaurant served 1, customers last week. That figure had remained stable for two months.
Red Rooster has more than chicken restaurants across Australia and is still expanding. Red Rooster management describe the introduction of home delivery as a 'silver bullet'. Mr Houldin said Craveable was committed to the profitability and success of its franchise partners, including Red Rooster operators, by helping them lift store performance and improve their profit margins.
The company said FAC had never made contact with Craveable about any of its grievances. Red Rooster at Sydney Airport pictured competes against several other fast food outlets. While chicken is still the core of Red Rooster's menu it is now selling lamb and fish meals. Mr McDouall said the 'wider franchisee community of Red Rooster' was not associated with the renegade group and the bad publicity they had generated was unhelpful.
Mr McDouall recognised each market was different and no business model was a 'one size fits all' proposition but over the past 12 months his revenue was up and costs were down. In his experience Craveable management was always approachable. I certainly think we've hitched our wagon to the right brand.
Red Rooster is an iconic Australian brand which its owner says is in great financial shape.
0コメント