Before that addition, salt would clump if the weather wasn't agreeable. The company wanted to emphasize the idea that this salt would pour freely, even in damp weather. The famous umbrella girl was the first idea decided upon, and from there the team worked on coming up with the copy. The original pitch was "Even in rainy weather, it flows freely," but they found that too long and clunky.
They tried the old proverb, "It never rains, but it pours," but found it too negative. And, just like Goldilocks and the three bears, they eventually found one that was just right: "When it rains, it pours.
Since , the slogan and the girl both company trademarks have been pasted on their salt product and sold all across America. Though many have wondered, the Morton Salt girl was not inspired by a real person; she was just an illustrator's creation.
That hasn't stopped her from being one of America's most iconic girls. I wonder about the Jack Hoffman, he remained so poor his entire life before he discovered the business of gold mining, it never rains but it pours. Origin The proverb belongs to the unpredictable rainy weather although the exact region of origin could not be traced. The phrase originated as a slogan for the Morton salt company.
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That was indeed a very good thing. Nonetheless, over time, the Americanized version of the old English proverb typically came to be used in a negative way, like its forbear.
The Ayer firm also created an image of a little girl with an umbrella to go with the slogan. This famous combination was trademarked by Morton and, according to US Trademark registration information , first used in commerce on November 6, The company has adopted other marketing slogans. Email me or post them on my Famous Quotations Facebook page. Email Address. This Day in Quotes. Older Post Home.
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